The Digital Marketing Certification Course aims to give you a head start in the field by enabling you to delve into the core concepts of digital marketing, keeping you up to date with the latest tools and techniques. You will be knowing the insights to work in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Gain skills in market data and segmentation, campaign planning, web analytics, email marketing
Build, optimize and analyze Pay Per Click (Google Ads and Bing Ads), Facebook campaigns, online presence with combining the skills of SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing.
The digital marketing field changes fast. It is necessary to master the latest digital technologies and online marketing tools. Our collection of courses allows marketers at all stages of their career to learn practical, updated and industry leading skills to achieve career growth.
As the Job Bank Canada Mentions.
“For Professional occupations in advertising, marketing and public relations (NOC 1123), over the period 2019-2028, new job openings (arising from expansion demand and replacement demand) are expected to total 46,400 , while 44,100 new job seekers (arising from school leavers, immigration and mobility) are expected to be available to fill them.”
You'll launch into the Digital Marketing course by learning foundational digital marketing concepts, including digital strategy, brand positioning, mobile marketing, web analytics, and understanding your audience. You'll learn how to use key SEO tools, complete effective keyword research, and define customer personas and journeys, enabling you to craft content and write copy that persuasively connects with your audience and improves your digital marketing efforts.
Search engines have emerged as one of the most powerful digital channels available to modern digital marketers by engaging targeted audiences with high purchase intent and driving them directly to your online business. In this Digital Marketing course, you will understand the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid traffic as part of your digital marketing strategy. With Google Ads, you'll get hands-on experience completing keyword research and designing effective ads that align with your strategy for this digital world.
All online digital marketing campaigns generate detailed data. In this Digital Marketing course, you will understand how to harness and analyze your marketing data and digital analytics and will unlock the ability to leverage data-driven insights to iterate and optimize your marketing strategy to maximize long-term results.
Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.
Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their audience on their own terms. Learn strategies to build an email list and email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.
Fundamental Computer skills, prior education in computers preferred.